Build process
How we ship sites that get better after launch.
This is how we build it: the phases, the tools, and the quality gates behind every Launchpad site. Once it’s live, the marketing engine takes over and keeps it growing.
The four phases
Phase by phase, no black boxes.
Every phase has a clear “we do”, “you do”, and outcome. Everything is documented in your account. No status meetings, no guessing.
01
Discovery
A guided onboarding flow inside your account. You give us goals, audience, brand, and content notes at your pace. Devon, our AI design agent, compiles a discovery report you sign off on.
We do
Run onboarding inside your account. Devon compiles a discovery report. Optional kickoff call.
You do
Answer onboarding prompts. Upload brand assets and content notes. Sign off on the report.
Outcome
Approved discovery report. Sitemap drafted. Design direction locked. Phase 2 unlocks.
02
Design
Designs get posted to your account as we make them. You get email and text notifications when something needs review. Feedback in plain English, async. No calendar tetris.
We do
Custom-design every page. Post to your account. Iterate on feedback. Calls only when worthwhile.
You do
Review designs in your portal. Give feedback in plain English. Approve when it’s right.
Outcome
Approved designs documented in your account. Phase 3 unlocks.
03
Development
Approved designs become a real, working WordPress site. Use our Chrome extension to drop feedback directly on any element of any page. Comments pinned to exactly what you saw.
We do
Hand-build in WordPress FSE. Wire forms, SEO, analytics, integrations. Push to staging.
You do
Review staging. Use the Chrome extension to leave pinpoint feedback on staging.
Outcome
Staging approved. All feedback resolved. Phase 4 unlocks.
04
QA & launch
Finishing touches: accessibility audit, performance verification, cross-browser checks, SEO setup. Atlas, our operations agent, runs the launch checklist and watches the deploy.
We do
Full QA. Accessibility & performance audits. Domain setup. Atlas verifies, deploys, monitors.
You do
Document your final approval. Update DNS pointer (we walk you through it).
Outcome
Live site. Monthly subscription begins. Real-time analytics start populating.
Tech stack
The tools we trust, on purpose.
Best-in-class platforms with our own AI on top, trained on decades of experience shipping sites that work. This is the tooling that makes a two-to-four-week custom build possible.
Launchpad platform
Hybrid SaaS · AI · WaaS
Our proprietary build-and-care platform. AI on the controls, our team on watch. A genuinely new way to ship websites.
Claude
Devon · Vega · Atlas
Our agents run on the latest Claude models, loaded with decades of our delivery playbook.
WordPress
CMS · Full Site Editor
The best full site editor we have ever used, on the most proven CMS in the world.
WP Engine
Premier managed hosting
The premier WordPress hosting platform. Enterprise infrastructure, zero babysitting.
Cloudflare
CDN · DNS · WAF
Edge speed and security trusted by the biggest sites on the internet.
GitHub
Version control · CI
The gold standard for version control. Every change reviewed, tracked, and reversible.
Gravity Forms
Forms & integrations
Lead capture wired into the tools your team already runs on.
Plausible
Privacy-first analytics
Accurate, lightweight analytics. No creepy trackers.
Nobody else builds like this
Drop feedback anywhere. AI triages it instantly.
Comment on a design or click anywhere on your staging site. Our AI reads every note, analyzes it against your project, and triages it on the spot: clear requests get actioned immediately, judgment calls get flagged for expert human review before anything moves. We wrote the skills and processes behind it ourselves. No other team reviews and ships website feedback this way.
You drop feedback
→
AI analyzes + triages
→
Ships instantly
or
Escalates to an expert
The Launchpad engine
AI speed, human-approved.
A new page, a staging comment, a round of content updates: every change rides the same engine. AI agents build it, an E11 expert reviews it, staging proves it, automated quality gates clear it, and it ships the moment you say go. Nobody else runs websites through a machine like this.
Quality gates
Every launch passes these checks.
Atlas runs the same checklist on every site, every deploy. If a score slips, we don’t ship. We fix it first. After launch, the same checks run weekly.
98/100
Accessibility
WCAG 2.2 AA contrast, keyboard navigation, screen-reader landmarks, focus states. Axe-core automated audit plus a manual sweep before launch.
95+
Performance
Core Web Vitals in the green. LCP under 2.5s, CLS near zero, INP under 200ms. Lighthouse score above 95 on mobile or it doesn’t ship.
100%
SEO & metadata
Every page has unique title, description, OG image, structured data, and canonical URL. Sitemap and robots.txt verified. Search Console connected.
After launch
Your site gets better while you sleep.
The work doesn’t stop at launch. Updates ship, monitoring runs, content gets refreshed. All visible in your portal, all included in your monthly fee.
Continuous platform updates
New blocks, performance wins, accessibility upgrades. They land on your site without a change order. Your site gets the platform’s improvements automatically.
24/7 monitoring
Atlas checks uptime every minute, performance daily, and accessibility weekly. Issues hit your portal before they hit your visitors.
Real-time analytics
Traffic, conversions, top pages, performance scores. Live in your portal. No GA tab-juggling. The same portal you used to build the site now shows how it’s doing.
Security & backups
Daily off-site backups, WAF rules at the edge, SSL renewals, plugin patches. The boring-but-essential work, handled.
Small updates included
Copy tweaks, page edits, new sections. Handled as part of your monthly subscription. No per-change billing, no waiting in a ticket queue.
Version history, forever
Every deploy is tagged in GitHub. Roll back any change, compare any two versions, audit every line. Your site’s history is yours.
Who does what
Your part. Our part.
Not a hands-off black box, but you’re also not building a website. Here’s what each side is responsible for.
We handle
The website itself.
- An in-house team of designers, developers, and project leads on the E11 Group payroll. No outsourcing, no offshore.
- Setting up your project portal and onboarding flow.
- Posting designs, staging, and updates to your account.
- Notifications by email and text when things need review.
- Custom design and hand-built WordPress development.
- Hosting, security, performance, accessibility.
- SEO setup, analytics, forms, integrations.
- AI agents (Devon, Vega, Atlas) running 24/7.
- Documenting every approval and decision in your account.
You handle
The pieces only you have.
- Completing the guided onboarding in your account.
- Uploading brand assets and content notes.
- Reviewing designs in your portal as we post them.
- Using the Chrome extension to leave staging feedback.
- Responding to notifications when something needs your eyes.
- Documenting approvals (sign-off lives in your account).
- Domain ownership and DNS update at launch.
Scope your build
Built right. Cared for after.
Two minutes for a real estimate: your one-time build price and monthly plan, calculated from your actual scope.