Most agencies quote three months for a custom marketing site. Launchpad ships one in two to four weeks, and two is not the exception. Here is the play-by-play from a recent launch, start to finish.
Day 1 and 2: the kickoff and the brief
Everything starts with a one-hour kickoff call. We leave that call with three things: your brand assets, your goals for the site, and a decision-maker we can reach when questions come up. Our AI pipeline turns those inputs into a structured design brief the same day. A human strategist reviews it before anything moves forward.
Day 3 to 7: design you can react to
You do not get a mood board. You get real pages: your homepage, your services, your contact page, rendered in your brand with your content. You leave comments right on the design. We iterate daily.
- Full design system generated from your brand, checked for accessibility contrast
- Every page designed against your actual copy, never lorem ipsum
- One shareable review link for your whole team
Day 8 to 12: the build
Approved designs become a WordPress site on our Launchpad platform. AI does the heavy conversion work. Senior engineers review every line before it ships to staging. Automated quality gates check performance, accessibility, and SEO basics on every change.
The site was live before our old agency would have finished the proposal.
A real client, after a 13-day launch
Day 13 and 14: launch, and then the real work starts
You review staging, we fix the punch list, and the site goes live on your domain. Then the monthly engine takes over: hosting, security, backups, content updates, and the SEO and marketing work that compounds month over month. That is the platform half of Launchpad, and it is the reason the two-week build keeps paying off long after launch day.
